Greatest British is a gourmet lifestyle consumer-focused agency based in the heart of beautiful Shropshire, where we’re perfectly placed to seek out the best culinary suppliers and venues from across the country.
Greatest British was founded by food writer, marketer and author James Day (pictured), who created the brand to help food lovers explore and engage with Britain’s rich variety of chefs, cookery schools and artisan producers, many of whom are right on their doorstep.
For over 25 years, James has been involved in the hospitality industry, both as a promoter and a consumer.
From marketing Michelin-accredited chefs and attending National Awards ceremonies to interviewing some of the finest culinary masters of Britain and nurturing some of the nation’s most innovative chefs from pop-ups to award winners, he brings a wealth of industry experience.
In recent years, James has supported a new generation of grass-roots chefs, cookery schools and producers, and his passion for fresh British produce and warm hospitality inspired him to create a whole new genre of experiential gift celebrating the best of British dining.
Greatest British has been built around James’s deep respect for sustainability, seasonality and service of the highest standards, and these core values underpin all the products and services on offer throughout our network.
Through Greatest British, James has sought out partners who very much share these values, and that’s why all the chefs, producers and cookery schools we showcase are focussed on fresh, seasonal and traceable produce and sustainable cooking methods, creating a new range of aspirational, but accessible gourmet gifts called ‘GourmetXperiences‘.
Find out more about Greatest British membership and the benefits to your business.