Sustainable Experience Led Marketing Support, For The Hospitality Industry.
September 2020
Dear Hospitality Industry Partner,
Last month saw the confirmation the country has slipped into recession. A further blow for the Hospitality Industry, already under immense pressure. Our team were active through the last one from 2008/9 where we helped support our clients through a challenging few years. This time we hope it will be different. Shorter, with wider support and underpinned by a more diverse industry, able to adapt and re-invent itself to meet the challenges ahead.
COVID Support. As the Government announce new changes, we continue to adapt and provide new, sustainable (affordable) solutions for our industry partners. Cost savings are key leading into a recession, and taking every opportunity availability, to ensure maximum productivity of your business.
We anticipate more lock-downs will follow and predictions for another out-break in the Winter are growing, so making hay now, means more in store for the Winter.
If you would like any further information on any of the below points, plus our wider Hospitality Solutions, then please do not hesitate to contact me personally or my team – we are hear to help support businesses like yours.
Recession Planning Hospitality Marketing Solutions
TRACK & TRACE
Are you capturing walk-ins?
The Government have now made it mandatory that all hospitality providers record their lead customer contact details incase of an outbreak.
We have been providing this service since the re-opening of our industry, already capturing 1000’s of details on behalf of our customers.
All held for Max. 21 days, and deleted, in line with data-compliant guidelines.
…Track & Trace Solution
We can create you a dedicated, secure customer registration form on your website,
or a central form on our website. GDPR compliant. All data deleted after 21 days.
QR code supplied to print and place on your literature, tables, and entrance.
Priced from £85.
COVID Compliant Support
Hospitality Marketing At Home Experience Solutions
NEW: At Home Gourmet Experience Solutions
Are you expanding into at home deliveries to help support your business incase of future lock-downs? We have helped many customers create and deliver at home solutions. From branding to website set up for on-line ordering.
Fully launching this September will be the first National ‘At Home Experience’ guide to the best home solutions leading up to Christmas.
Read about our At Home Gourmet Experience Solutions
NEW: Bubble Experience Solutions
Tap into the growing desire by consumers to seek out and enjoy ‘Bubble-Experiences’ with their close friends, families and colleagues, of no more than six. Removing all the worries, uncertainty and stresses from eating out, whilst delivering your business high margin, low labour profitable solutions.
Read about our Bubble-Experience Solutions
WEBSITES THAT DELIVER
Our dedicated team create websites that work. Balancing design form and operational function to deliver your business on-going results, across all platforms.
From Michelin Restaurants to pop-ups and producers.
On-line Booking, Commission Free?
A further un-welcomed cost of sales is set to increase as online booking and table management is now recommended by the Government post-COVID.
How about a one off monthly fee of just £50?
The fastest growing on-line solution is now available to our customers, with added support of pro-active marketing to over 250K consumers per month, for no extra costs!
Recession Planning
“The reality is we are now going into a recession and that 30-40% of restaurants will go out of business.”
Says industry chef ambassador restaurateur, Andreas Antona of Simpsons Restaurant Birmingham, and The Cross, Kenilworth.
Read our exclusive recession planning and post-COVID support interview featuring Michelin Chefs Andreas Antona, Simon Hulstone, and owner of recently awarded Pensons Worcestershire.
Gift Solutions - Commission Free
Gift Solutions, Commission Free?
Now is the time to cut operating costs in readiness for pre-Christmas sales. We specialise in providing solutions to gift voucher sales, gift cards and experiences.
Gift vouchers are a low cost solution to supporting your bottom line sales. If you’re not offering on-line gift vouchers to your customers then you’re missing a trick – and a revenue stream!
Greatest British Gift Vouchers give you the opportunity to capitalise on the growing on-line gift voucher market, selling either your own branded monetary vouchers to consumers as gifts on your own website utilising their secure dedicated servers, or accepting their National Gift cards, for zero commission! Available for purchase 24/7, there’s no need for you to waste time on the phone or emails as all the advertising, processing and voucher delivery is taken care of, with no extra charges to you. All are premium branded Gift Vouchers with your logo and contact details.
VAT CUT – DON’T CUT!
A fantastic support from the chancellor. Rishi Sunak has certainly
been a real ambassador for our industry. This is a brave and much needed life-line.
But DON’T reduce your prices. He announced this measure to help our industry maintain
margin to cover the unsustainable increased post-COVID costs and decreased covers,
not to discount.
TIP: January will be the worst time to see an increase back to 20%, so we suggest
hold prices, add value, then in January if it is not extended, announce ‘price freeze’
followed by an Spring increase if needed.
Keep up the pressure: Let’s continue to appeal to keep this reduced VAT rate beyond
January as they do in Germany, Ireland and Italy and many other World wide hospitality
led countries. Support #FAIR4HOSPITALITY
Hospitality Marketing Solutions
GOURMET BRITAIN SURVEY 2020 RESULTS
The annual ‘Gourmet Britain Consumer Survey’ this year revealed some fascinating
insights into the consumer mind set, and gave clear indications to future industry
trends, already being realised as we re-open.
You can read our summary results by clicking here.
Request a full detailed survey industry analysis via our website.
Hospitality Marketing Solutions
YOUR GOOGLE MAPS/BUSINESS LISTING
Have you checked your Google listing?
Google automatically placed a ‘Temporarily Closed’ notice on many listings during lock down – this may remain.
Google images up to date? Google are also placing more emphasis on promoting the most up
to date listings. Update your images, opening times, menus and descriptives – these
directly help your own website shoot up the Google search results.
TIP: Amend your listing via the ‘Google My Business’ portal, or contact us for help.
We can action for you and support on-going.
Hospitality Marketing Solutions
No shows solutions. Another blow to the sector over the past month has been the well publicised number of no shows. For the higher end establishments, this hasn’t been as much of a problem as there tends to be a waiting list and restaurants like Simpsons Restaurant in Birmingham require a £50 deposit in an attempt to mitigate such a scenario. Other venues are relying on closer communications with their customers, calling to re-confirm bookings, which can prove time consuming with lower staff numbers, whilst others rely on taking credit card details to secure, incase of no shows and others operate fee free on-line table booking solutions to help reduce on-going operational costs.
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Ask about how we can support your Hospitality Business on-going with
our sustainable, affordable solutions here
NEED MARKETING SUPPORT SOLUTIONS?
CONTACT US HERE
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GREATEST BRITISH HOSPITALITY CO.
Sustainable Marketing Support With Experience
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